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Zachary McDaniel

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How to build a successful lead generation campaign

A solid lead generation campaign is a crucial part of any marketing funnel. In fact, 50% of marketers agree that generating leads is their top priority.  Understanding how to create…

Elevating your TikTok Ads strategy in 2024

TikTok has firmly established itself as a juggernaut in the social media advertising space, capturing the attention of 1.92 billion users in 2023 through its innovative, engaging platform. It’s…

How to use Google Sheets as a CRM

Google Sheets is a robust and easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system. It can be used to store important lead…

18 car dealership event ideas you can use all year long

New customers are challenging to attract, and this is particularly true within the automotive industry. Not only is it challenging in terms of capturing interest, but it is also…

How much doeas TikTok Ads cost - preview

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising general brand awareness, to driving website traffic, and eventually increasing…